Connascent means "born at the same time…created together." We are a branding agency that recognizes the critical role our clients' sales force plays in the success of our campaigns. And we've got the stories to prove it.

We blend focused strategies, creative and digital capabilities with selling methodologies to drive better outcomes.

The seed was planted. Within a few months Brooke Lighton launched The Lighton Group. Her work for brands such as OfficeMax, Coca-Cola, Navistar, Eddie Bauer, SAP, Mayo Health Systems and many others has earned her recognition as one of Chicago's top talents. The author of award-winning campaigns, Brooke's work has the verve and intelligence of a great storyteller.

Derrick Hesser has a 20-year career in marketing and sales. He has managed budgets for global brands such as Nestle, Sears, Bert's Bees and Home Depot. His expertise includes sales training with a focus on sales adoption of marketing initiatives. He has an engineering degree from Purdue, an MBA in marketing and finance from DePaul and has extensive experience in Sandler Sales Training.