We deliver on our promise to span the divide between marketing and sales. The Connascent Sales Immersion Process includes:

DISCOVERY
Sales is at the table for agency discovery process, helping to align marketing objectives with customer and market trends.

NAMING
Key members of the sales team are included in the naming and vetting process.

MESSAGING
Sales is engaged in identifying customer pain points and challenges to inform messaging.

LAUNCH
Sales is engaged in planning for internal launch.

TRAINING
Sales team is trained in a step-by-step process of marketing rollout.

METRICS
Sales goals and marketing metrics are aligned.

Background