LinkedIn Ads That ReachDecision Makers
Stop wasting budget on unqualified leads. Reach 900+ million professionals by job title, seniority, company, and industry with LinkedIn's unmatched B2B targeting. Generate pipeline that converts with our expert LinkedIn advertising services.
Trusted by B2B SaaS & Enterprise Companies LinkedIn Marketing Partner
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What You'll Get
- Custom strategy tailored to your market
- Detailed competitive analysis
- Clear, measurable action plan
- Ongoing support from our team
Why This Matters for Your Business
In today's digital marketplace, online visibility is essential. A well-planned strategy can significantly increase your traffic, attract more qualified customers, and improve your return on investment. Without an optimized presence, you're leaving business opportunities to your competitors.
- Increase your brand visibility online
- Reach customers at the right moment
- Improve your conversion rate
- Maximize ROI on your campaigns
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What is LinkedIn Advertising?
LinkedIn advertising is B2B marketing on the top professional network. It has 900+ million professionals and 65 million decision-makers. You can target by job title, seniority, company size, and industry. No other platform offers this level of B2B targeting.
We create LinkedIn campaigns for B2B lead generation. Our services include Sponsored Content, InMail, and Lead Gen Forms. We also run Account-Based Marketing campaigns. These drive high-quality leads that convert to revenue.
LinkedIn users are in a business mindset. They network, research solutions, and engage with professional content. This leads to 4x higher conversion rates. Lead quality is also much better than other platforms.
Why LinkedIn Advertising Drives B2B Results
The competitive advantages of LinkedIn's professional platform
Unmatched B2B Targeting Precision
Target by job title, seniority, company name, size, industry, and skills. Reach specific roles like 'VP of Sales at fintech companies with 200-500 employees.' This removes wasted spend and delivers leads that match your ideal customer.
Direct Decision-Maker Access
LinkedIn has 65 million decision-makers. This includes C-suite executives, VPs, and managers who can buy. Reach the people who sign checks, not just researchers. Get direct access to those who make buying decisions.
Professional Context
Users are in a business mindset. They research solutions and network with others. LinkedIn users convert 4x better than those on consumer social platforms. They are open to B2B marketing messages.
Friction-Free Lead Capture
Lead Gen Forms come pre-filled with LinkedIn data. Users can submit in just 2 clicks. This gives 2-3x higher conversion rates than landing pages. No manual typing needed. LinkedIn fills in name, email, company, and title.
Account-Based Marketing Power
Upload your target account lists using Matched Audiences. Reach decision-makers at specific companies. Great for enterprise sales and named account plans. Add job title filters to reach the right people at target accounts.
Benefits of LinkedIn Advertising for B2B Companies
Why LinkedIn is essential for B2B marketing and lead generation
Unmatched Professional Targeting
Target by job title, seniority, company, industry, skills, groups, and more. No other platform lets you reach 'VP of Sales at companies with 200-500 employees in fintech.' 20+ targeting criteria enable precision B2B marketing that eliminates wasted spend on unqualified audiences.
Decision-Maker Access
65 million decision-makers on LinkedIn including C-suite executives, VPs, and managers with purchasing authority. Reach the people who sign checks and make buying decisions, not just influencers or researchers. Direct access to executives accelerates B2B sales cycles.
Professional Context
Users are in a business mindset, researching solutions and networking professionally. 4x more likely to convert compared to consumer social platforms because they're actively engaged in business activities. Professional context creates receptivity to B2B marketing messages and thought leadership.
Friction-Free Lead Capture
Lead Gen Forms pre-filled with LinkedIn data eliminate form friction and capture leads in 2 clicks. This delivers 2-3x higher conversion rates than landing page forms requiring manual data entry. Users don't need to type—LinkedIn auto-populates name, email, company, title, and professional details instantly.
Account-Based Marketing
Upload target account lists (Matched Audiences) and reach decision-makers at specific companies. Perfect for enterprise sales and named account strategies. Combine company targeting with job title filters to reach exactly the right people at your strategic accounts for coordinated ABM campaigns.
Lead Quality Over Quantity
LinkedIn generates fewer but higher-quality leads than other platforms. 80% of B2B marketers say LinkedIn delivers the best lead quality. Higher cost-per-lead but dramatically better lead-to-opportunity conversion rates and sales cycle velocity make LinkedIn the most cost-effective B2B platform.
Complete LinkedIn Advertising Solutions for B2B
Every LinkedIn ad format optimized for lead generation and pipeline
Sponsored Content
Sponsored Messaging (InMail)
Text Ads & Dynamic Ads
Video Campaigns
Lead Gen Forms
Account-Based Marketing (ABM)
Choose Your LinkedIn Advertising Package
Pre-configured bundles designed to maximize your B2B lead generation
Starter
Essential LinkedIn Ads for B2B lead generation
Growth
Full LinkedIn solution with SEO analytics integration
Professional
Complete B2B advertising with website optimization
Ultimate
Enterprise B2B with ABM and full pipeline tracking
All packages include dedicated account manager and CRM integration
How to Integrate LinkedIn Ads Into Your B2B Strategy
Maximize impact through strategic B2B marketing integration
LinkedIn advertising delivers maximum results when integrated with your sales process, CRM, content marketing, and ABM strategy. Here's how to create a cohesive B2B marketing and sales system with LinkedIn at the center.
Align with Sales Funnel
Map LinkedIn campaigns to your sales funnel stages. Create offers and content for each stage: awareness (industry insights, research reports), consideration (case studies, product comparisons, webinars), and decision (demo requests, free trials, consultations). Ensure messaging aligns with sales team talking points.
- Top-of-funnel: Thought leadership content, industry reports
- Mid-funnel: Case studies, product education, webinar registrations
- Bottom-funnel: Demo requests, free trials, consultation bookings
- Coordinate LinkedIn messaging with sales outreach sequences
Integrate with CRM & Marketing Automation
Connect LinkedIn Lead Gen Forms to your CRM (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platform for immediate lead routing and closed-loop reporting. Track full customer journey from LinkedIn ad click through closed revenue attribution.
- Real-time lead sync from LinkedIn to CRM systems
- Automatic lead assignment to sales reps based on territory
- Track lead source and campaign attribution for reporting
- Feed sales outcomes back to optimize targeting and creative
Coordinate with Content Marketing
Use LinkedIn to amplify your best thought leadership content. Promote blog posts, white papers, webinars, and research reports to targeted professional audiences. Build credibility through valuable content before asking for meetings. Content-first approach improves lead quality.
- Promote gated content (ebooks, reports, research) for lead capture
- Amplify top-performing organic LinkedIn posts with paid promotion
- Use Document Ads for white papers and industry reports
- Retarget content consumers with bottom-funnel conversion offers
Implement Account-Based Marketing
Upload target account lists using Matched Audiences and create personalized campaigns for strategic accounts. Coordinate LinkedIn advertising with sales outreach, direct mail, and other ABM channels for multi-touch account penetration strategies.
- Build Matched Audiences from target account lists (CRM data)
- Create account-specific messaging and personalized offers
- Coordinate LinkedIn ads timing with sales outreach cadences
- Use Sponsored InMail for direct decision-maker outreach
Enable Sales with Campaign Insights
Share LinkedIn campaign insights with sales team. Inform them which target accounts and prospects are engaging with content and what topics interest them. Use engagement data to warm up sales conversations and improve outreach relevance.
- Alert sales when target accounts engage with LinkedIn ads
- Share which content prospects downloaded as conversation starters
- Use engagement data to prioritize sales outreach timing
- Coordinate remarketing with active sales opportunities and pipeline
Get LinkedIn Strategy Plan
Custom LinkedIn advertising roadmap for your B2B business
How We Launch High-Converting LinkedIn Ad Campaigns
Our proven 6-step process for LinkedIn advertising success
ICP & Audience Definition
Define your ideal customer profile (ICP) with specific job titles, seniorities, company sizes, and industries. Map target accounts for ABM campaigns. Identify decision-makers, influencers, and champions in your buying committee. Create audience segmentation strategy for personalized messaging.
Full-Funnel Campaign Strategy
Create complete LinkedIn strategy covering awareness (thought leadership content), consideration (case studies, product education), and conversion (demos, consultations). Plan content and offer hierarchy aligned with buyer journey stages. Balance immediate lead generation with long-term brand building.
Creative & Offer Development
Develop professional-grade creative assets and compelling B2B offers: gated content (white papers, research), webinars and events, free assessments or audits, and demo requests. Write copy that addresses business pain points with value-first messaging that resonates with professionals.
Campaign Setup & CRM Integration
Build campaigns in LinkedIn Campaign Manager with precise targeting, Lead Gen Forms setup, conversion tracking implementation, and CRM integration (Salesforce, HubSpot, Marketo). Implement retargeting infrastructure, Matched Audiences, and comprehensive tracking for closed-loop attribution.
Testing & Optimization
Systematic A/B testing of audiences, creative variations, copy approaches, offer types, and bidding strategies. Optimize for lead quality (not just volume) based on CRM data showing which leads convert to opportunities. Refine targeting using sales team feedback on lead quality.
Lead Quality Refinement & Scaling
Analyze lead-to-opportunity and opportunity-to-close rates in your CRM. Refine targeting to improve lead quality and match rates to your ICP. Coordinate with sales team for continuous feedback loop. Scale winning campaigns while maintaining lead quality and cost efficiency.
AI & Automation in LinkedIn Advertising
Leveraging LinkedIn's AI for better B2B results
LinkedIn is investing heavily in AI-powered campaign optimization, predictive targeting, and automated bidding. Here's how we leverage LinkedIn's AI capabilities while maintaining strategic control and lead quality standards for B2B success.
Automated Audience Expansion
LinkedIn's Audience Network expansion uses AI to find similar professionals beyond your target criteria. We enable selectively with close monitoring to maintain lead quality while discovering new qualified audiences algorithmically.
Lookalike Audiences
Upload your best customers (closed-won deals, not all leads) and LinkedIn's AI finds similar professionals based on job characteristics and behaviors. Powerful for prospecting while maintaining quality targeting parameters and ICP alignment.
Predictive Audiences
LinkedIn's AI predicts which users are likely to take action based on similar user behaviors, engagement signals, and professional characteristics. Optimize campaigns for conversions, not just clicks, using machine learning predictions.
Conversation Ads Optimization
Choose-your-own-path messaging ads that adapt based on prospect responses. LinkedIn's AI helps optimize conversation flows, message sequences, and decision trees for higher conversion rates and better user experience.
Smart Bidding Strategies
LinkedIn's automated bidding optimizes for your campaign goals (conversions, quality leads, specific cost targets) while staying within budget constraints. Algorithmic bid adjustments respond to real-time competition and performance signals.
Lead Quality Prediction
Using AI and CRM integration data to predict lead quality before they convert. Machine learning models identify patterns in high-quality leads, optimizing campaigns to attract more prospects likely to convert to opportunities and revenue.
Our AI-Enhanced LinkedIn Strategy
Selective use of Audience Expansion with strict performance monitoring and lead quality gates
Lookalike audience creation from high-quality closed-won customers (not all leads or low-quality conversions)
Smart Bidding for lead volume while maintaining cost-per-qualified-lead targets and ROI thresholds
Conversation Ads optimization based on response patterns, conversion data, and user journey analysis
Machine learning models predicting lead quality using CRM outcome data and sales feedback
Human oversight ensuring AI doesn't sacrifice B2B targeting precision for volume or vanity metrics
Our LinkedIn Advertising Technology Stack
Tools for LinkedIn campaign excellence and B2B integration
LinkedIn Platforms
LinkedIn's native advertising and tracking tools for B2B campaign management.
CRM & Marketing Automation
Enterprise CRM platforms for lead management and marketing automation integration.
Analytics & Reporting
Data visualization and reporting tools for LinkedIn advertising performance.
Core Principles of LinkedIn Advertising Excellence
How we generate high-quality B2B leads
Quality Over Volume Always
LinkedIn costs more per lead but delivers dramatically better lead quality. We optimize for high-intent, qualified leads that convert, not cheap volume that wastes sales time.
Precision Targeting is Critical
LinkedIn's B2B targeting is unmatched. We target specific job titles, seniority levels, company sizes, and industries to reach exact decision-makers who need your solution.
Professional, Value-Driven Creative
LinkedIn audiences are professionals seeking business value. We create polished, educational content that demonstrates expertise and value, not flashy consumer marketing.
Lead Form Optimization
LinkedIn Lead Gen Forms capture leads without leaving the platform. We optimize form fields, messaging, and follow-up to maximize both conversion rates and lead quality.
Sales Alignment Essential
LinkedIn leads require professional sales follow-up. We work with your sales team to ensure leads are qualified, routed properly, and followed up with quickly for best conversion.
Account-Based Marketing Focus
For enterprise deals, we implement account-based strategies targeting specific companies and decision-makers within your ideal customer profile for personalized engagement.
Why B2B Businesses Trust Our LinkedIn Advertising
Our credentials and commitment to pipeline generation
LinkedIn Marketing Partner
Official LinkedIn Marketing Partner status recognizes our expertise in B2B advertising, lead generation excellence, and proven client results on the platform.
450+ B2B LinkedIn Campaigns
We've managed over 450 LinkedIn advertising campaigns for B2B companies, consistently generating high-quality leads that convert to pipeline and revenue.
B2B Marketing Specialists
Our team specializes exclusively in B2B marketing with deep understanding of complex sales cycles, enterprise buying processes, and professional targeting.
Average $85 Cost Per Lead
While LinkedIn is premium-priced, we consistently achieve $70-100 cost per lead for qualified B2B leads that convert to opportunities at 25-40% rates.
Account-Based Marketing Expertise
Proven experience implementing ABM strategies on LinkedIn, targeting specific accounts and decision-makers with personalized messaging and content.
CRM Integration & Attribution
We integrate LinkedIn campaigns with Salesforce, HubSpot, and other CRMs to track leads through the entire funnel from click to closed deal.
Why Choose Connascent for LinkedIn Advertising
Why B2B companies trust us with LinkedIn advertising and pipeline generation
B2B-Only Focus
We exclusively serve B2B clients and specialize in complex B2B marketing. We understand long sales cycles, multi-stakeholder buying committees, enterprise sales processes, and complex attribution that B2B requires. No consumer marketing distractions.
Lead Quality Obsession
We optimize for qualified leads that convert to pipeline, not vanity metrics or raw lead volume. Our clients see 40% higher lead-to-opportunity rates than industry average because we prioritize quality targeting, qualification questions, and sales alignment.
Sales Team Collaboration
We work closely with your sales team, incorporating their feedback on lead quality, understanding your ICP deeply, and optimizing campaigns based on what actually closes to revenue. Regular sales-marketing alignment meetings ensure continuous improvement.
Full-Funnel Expertise
We build complete funnel strategies covering awareness content, consideration assets, conversion offers, and remarketing—not just direct response bottom-funnel campaigns. Full-funnel approach builds brand and generates immediate pipeline simultaneously.
Integration Excellence
Deep expertise integrating LinkedIn with Salesforce, HubSpot, Marketo, and custom B2B tech stacks. We implement closed-loop attribution from LinkedIn ad click through closed revenue, enabling data-driven optimization based on actual business outcomes.
Proven B2B Track Record
$8M+ in B2B pipeline generated for clients, 650+ LinkedIn campaigns launched, and 4.5-year average client relationship length. Official LinkedIn Marketing Partner with platform certifications and early access to beta features.
LinkedIn Advertising FAQ
Your questions about LinkedIn B2B advertising, answered