Microsoft Ads That Deliver MoreFor Less
Stop overpaying for clicks. Microsoft Advertising delivers high-quality B2B traffic at 33-70% lower cost than Google Ads. Reach decision-makers where competition is lighter and ROI is stronger.
Microsoft Advertising Partner Certified Bing Ads Specialists
Free Microsoft Ads Audit
Tell us about your business and current advertising. We'll audit your opportunities on Microsoft Advertising and send a custom strategy within 24 hours.
What You'll Get
- Free Microsoft Ads opportunity analysis
- CPC comparison vs your Google campaigns
- Budget allocation recommendations
- LinkedIn targeting strategy
Why This Matters for Your Business
In today's digital marketplace, online visibility is essential. A well-planned strategy can significantly increase your traffic, attract more qualified customers, and improve your return on investment. Without an optimized presence, you're leaving business opportunities to your competitors.
- Increase your brand visibility online
- Reach customers at the right moment
- Improve your conversion rate
- Maximize ROI on your campaigns
Get Your Free Microsoft Bing Ads Management Analysis
Fill out the form below and we'll get back to you within 24 hours with a comprehensive analysis.
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What is Microsoft Advertising (Bing Ads)?
Microsoft Advertising is pay-per-click ads on Bing, Yahoo, AOL, and partner sites. It gets over 900 million searches each month. This makes it the second-largest ad platform after Google.
Most advertisers only use Google. This creates a big chance for smart businesses. Microsoft Ads cost 33-70% less per click. You also reach older, wealthy buyers who make key decisions.
Expert Microsoft Ads management helps you win this low-cost traffic. We set up campaigns, use LinkedIn targeting, and keep improving results.
Why Microsoft Advertising Outperforms for B2B
The competitive advantages of the Microsoft Search Network
Lower Cost Per Click
Less competition means much lower costs for the same keywords. Your budget goes further. Get customers at a small part of Google's cost.
High-Value B2B Audience
Microsoft Search users are often 35-65 years old. They earn more and make business choices. Great for B2B and high-priced services.
LinkedIn Profile Targeting
Only Microsoft offers this feature. Target by company, job role, and industry. Reach CFOs, IT Directors, and key buyers. Google cannot do this.
Less Competition
Most advertisers skip Bing. This gives you better ad spots at lower costs. Own your market where others are not bidding.
Import from Google Ads
Easily bring your Google Ads campaigns to Microsoft. Launch in hours, not weeks. Use your existing campaign data right away.
Benefits of Microsoft Advertising Management
Why smart advertisers diversify beyond Google Ads
Dramatically Lower Cost Per Click
Microsoft Advertising delivers 33-70% lower CPCs than Google Ads for identical keywords due to significantly less advertiser competition.
Lower costs mean you can afford to bid on competitive terms, test more aggressively, and acquire customers at better margins.
Stretch your advertising budget further—get 2-3x more clicks for the same spend, or maintain volume at half the cost.
High-Value B2B Audience
Microsoft Search users are older (35-65), earn higher incomes, and hold business decision-making positions more than Google's audience.
This demographic controls significant purchasing power and budgets—perfect for B2B, professional services, and high-ticket offers.
Research shows Microsoft's audience has 8% higher average income and 40% more are business decision-makers than Google.
Exclusive LinkedIn Targeting
Only Microsoft Advertising offers LinkedIn profile targeting—reach specific companies, job titles, industries, and seniority levels.
Target CFOs at Fortune 500 companies, IT Directors in healthcare, or Marketing Managers at tech startups with precision impossible elsewhere.
This B2B superpower delivers pre-qualified leads matching your exact ideal customer profile before they even click your ad.
Less Competition, Better Positions
Most advertisers focus exclusively on Google, leaving Microsoft Advertising dramatically under-utilized and less competitive.
Achieve top ad positions at lower bids, capturing clicks your competitors miss because they're not advertising on Bing.
Dominate your niche where others aren't bidding—own the top 3 ad positions at costs that would barely get you page 2 on Google.
Quick Campaign Launch
Import your proven Google Ads campaigns directly into Microsoft Advertising in minutes using the built-in import tool.
Launch immediately with campaigns you know already work, then optimize specifically for Microsoft's audience and lower competition.
No need to start from scratch—leverage existing campaign data, ad copy, and keywords adapted for better performance on Bing.
Incremental Revenue Stream
Microsoft Advertising captures sales and leads you would completely miss advertising only on Google—pure incremental revenue.
With 33% of US desktop searches on Microsoft Network, you're ignoring one-third of search traffic by skipping Bing.
Most clients see 20-35% revenue increase by adding Microsoft Advertising while maintaining Google campaigns at existing levels.
Our Microsoft Advertising Management Services
Comprehensive Bing Ads solutions for B2B and high-value markets
Search Ads Campaigns
Text ads at the top of Bing, Yahoo, and AOL search results targeting high-intent keywords with significantly lower competition than Google.
Shopping Campaigns
Product listing ads with images and prices across Microsoft Shopping. Essential for e-commerce competing on Google Shopping at high CPCs.
Audience Network Campaigns
Display ads across Microsoft's native advertising network including MSN, Outlook.com, and Microsoft Edge—reaching users where Google can't.
LinkedIn Profile Targeting
Microsoft's exclusive feature: target by LinkedIn company, job title, industry, and more. Precision B2B targeting impossible on any other platform.
Dynamic Search Ads
Automatically generated ads based on your website content, perfect for large inventories and capturing long-tail searches at scale.
Remarketing Campaigns
Re-engage website visitors across the Microsoft Network with targeted ads reminding them to complete their purchase or inquiry.
Ready to tap into Microsoft Advertising?
Choose Your Microsoft Advertising Package
Pre-configured bundles designed to maximize your Bing Ads ROI while reaching audiences your competitors miss on Google.
Starter
Essential Microsoft Advertising management
Growth
Full Microsoft solution with SEO analytics integration
Professional
Complete advertising with website optimization
Ultimate
Enterprise-grade full-service advertising
All packages include free Microsoft Ads audit, CPC comparison analysis, and dedicated account manager.
How to Integrate Microsoft Advertising Into Your Marketing Mix
Leverage Microsoft Ads alongside Google for maximum reach and efficiency
Microsoft Advertising works best as part of a diversified PPC strategy—not a Google replacement, but a powerful complement capturing incremental high-value traffic at lower costs.
Import Google Ads Campaigns
Start by importing your best-performing Google Ads campaigns directly into Microsoft Advertising using the built-in import tool. This gives you a proven baseline to optimize from.
- Use Microsoft's Google import tool for seamless migration
- Import campaigns with at least 30 days of Google data
- Review imported campaigns for Microsoft-specific optimizations
- Adjust budgets to 15-25% of Google spend initially
Set Up UET Tracking
Implement Universal Event Tracking (UET) tags on your website to track conversions, build remarketing audiences, and measure ROI accurately across the Microsoft Network.
- Install UET tag globally via Google Tag Manager
- Create conversion goals matching Google Ads goals
- Set up remarketing audiences for cart abandoners and site visitors
- Enable offline conversion tracking for lead quality measurement
Configure LinkedIn Targeting
Set up LinkedIn profile targeting for B2B campaigns to reach specific companies, job titles, and industries—Microsoft Advertising's most powerful differentiator.
- Create LinkedIn audience segments for ideal customer profiles
- Layer LinkedIn targeting with high-intent keywords
- Target competitor companies with conquest campaigns
- Adjust bids higher for premium LinkedIn audiences
Allocate Budget Strategically
Start with 15-25% of your Google Ads budget on Microsoft, then scale based on performance. Most advertisers find 20-30% optimal allocation long-term.
- Begin with 15-25% of Google Ads monthly budget
- Scale Microsoft budget if ROI exceeds Google
- Monitor both platforms for budget reallocation opportunities
- Test aggressively on Microsoft due to lower click costs
Ready to Diversify Your PPC Strategy?
We'll handle the technical setup and optimization while you capture high-value traffic at lower costs.
Industries That Win on Microsoft Advertising
B2B and high-value sectors thrive on the Microsoft Network
B2B & Enterprise Software
B2B companies get great results on Microsoft Ads. The users are pros with high incomes.
LinkedIn targeting helps you reach exact job titles and company sizes. Google cannot do this. You get leads ready to buy.
Lower costs let you bid on B2B keywords. These same words cost too much on Google Ads.
Key Focus Areas
Our Microsoft Advertising Management Process
Systematic approach to profitable Bing Ads campaigns
Account Audit & Strategy
We analyze your Google Ads campaigns (if existing) to identify what will work even better on Microsoft's lower-competition platform.
Competitive research reveals opportunities where your competitors aren't advertising on Bing, giving you exclusive visibility.
We develop a Microsoft-specific strategy leveraging unique features like LinkedIn targeting and lower CPCs for maximum advantage.
Campaign Import & Optimization
Import proven Google Ads campaigns directly into Microsoft Advertising, then optimize specifically for Bing's audience and bidding dynamics.
Adjust match types, ad copy tone, and bidding strategies to match Microsoft's lower competition and different user behavior patterns.
Set up UET (Universal Event Tracking) for proper conversion tracking and remarketing audience building from day one.
LinkedIn Targeting Setup
Configure LinkedIn profile targeting for B2B campaigns—target by company, job function, industry, and seniority unavailable elsewhere.
Create audience segments matching your ideal customer profile using professional data for precision B2B lead generation.
Layer LinkedIn targeting with keyword intent signals to reach decision-makers actively searching for your solutions.
Launch, Monitor & Scale
Launch campaigns with aggressive testing to quickly identify what works best on Microsoft's unique audience and auction dynamics.
Monitor performance daily, capitalizing on lower CPCs by scaling winners faster than you could afford on Google's higher costs.
Continuously optimize bids, keywords, and targeting while expanding successful campaigns across the full Microsoft Network.
AI-Powered Microsoft Advertising in 2025
Leveraging Microsoft's machine learning for smarter campaigns
Microsoft Advertising has invested heavily in AI and automation, offering sophisticated machine learning tools that rival Google's capabilities while operating in a less competitive environment for better efficiency.
Automated Bidding Strategies
Microsoft's AI-powered bidding (Enhanced CPC, Maximize Conversions, Target CPA) automatically adjusts bids based on conversion likelihood, improving ROI over time with machine learning.
Dynamic Search Ads
AI automatically generates ads based on your website content, matching user searches to relevant pages without manual keyword management for comprehensive coverage.
Responsive Search Ads
Test up to 15 headlines and 4 descriptions simultaneously, with Microsoft's AI serving best-performing combinations to each user based on search intent and context.
Audience Intelligence
Microsoft's AI analyzes audience behavior across the network to identify high-value segments and optimize targeting beyond manual capabilities.
Performance Insights
AI-generated recommendations highlight optimization opportunities, budget adjustments, and performance issues before they impact campaign results significantly.
Import Intelligence
When importing from Google Ads, Microsoft's AI suggests platform-specific optimizations based on Bing audience behavior and competition differences.
Our AI-Era Microsoft Advertising Approach
Leverage automated bidding while maintaining strategic budget control
Use AI for efficiency while applying human insight to strategy
Test Microsoft's AI features against manual optimizations
Provide quality data for Microsoft's machine learning to optimize effectively
Monitor AI recommendations and implement high-impact suggestions
Combine Microsoft's AI with LinkedIn targeting for B2B precision
Microsoft Advertising Tools We Use
Professional platforms for Bing Ads campaign management and optimization
Microsoft Advertising Platform
Microsoft's core advertising tools for campaign management, analytics, LinkedIn targeting, and audience insights.
PPC Management & Optimization
Third-party tools supporting Microsoft Advertising campaign management, automation, and performance optimization.
Keyword Research & Competitive Intelligence
Tools for discovering profitable keywords on Microsoft Search Network and analyzing competitor Bing Ads strategies.
Analytics & Reporting
Reporting dashboards and analytics tools for tracking Microsoft Advertising performance and communicating results.
We use enterprise-grade tools optimized specifically for Microsoft Advertising success.
Core Principles of Microsoft Advertising Excellence
How we approach Bing Ads management for maximum advantage
Leverage Lower Competition
We capitalize on Microsoft's under-utilized platform to secure premium ad positions at dramatically lower costs than Google, maximizing your advertising efficiency.
LinkedIn Targeting for B2B
We use Microsoft's exclusive LinkedIn integration to reach precise B2B audiences by company, role, and industry—impossible on any other advertising platform.
Import and Optimize
We import proven Google campaigns then optimize specifically for Microsoft's audience behavior, search patterns, and lower competition dynamics.
Quality Over Volume
Microsoft delivers fewer clicks but higher quality—we focus on conversion rate and cost per acquisition, not raw traffic volume metrics.
Strategic Budget Allocation
We treat Microsoft as a complement to Google, not a replacement—allocating budget strategically across both platforms for maximum combined ROI.
Continuous Testing
Lower CPCs enable aggressive testing. We experiment more on Microsoft than would be affordable on Google, finding winners faster at lower cost.
Why Businesses Trust Our Microsoft Advertising Management
Our credentials and commitment to performance
Microsoft Advertising Partner
Official Microsoft Advertising Partner status recognizes our platform expertise, certification levels, client performance, and adherence to best practices.
800+ Successful Bing Campaigns
We've managed over 800 Microsoft Advertising campaigns across industries, consistently delivering 5-6x ROI and beating Google Ads efficiency benchmarks.
Microsoft Ads Certified Team
Our specialists hold Microsoft Advertising certifications in Search, Shopping, and Audience campaigns—the entire team, not just one person.
$4.8M+ in Microsoft Ad Spend
Experience managing over $4.8 million in Microsoft Advertising spend across accounts from $500/month to $50k+/month budgets.
Average 5.4x ROAS Achievement
Our Microsoft Advertising campaigns consistently achieve 5-6x return on ad spend—higher than Google Ads due to lower costs and less competition.
LinkedIn Targeting Expertise
Deep expertise in Microsoft's exclusive LinkedIn profile targeting—company, job title, and industry targeting for precision B2B lead generation.
Our Certifications & Expertise
Work with Connascent for Microsoft Advertising Success
Why businesses choose us for Bing Ads management
Microsoft Advertising requires different strategies than Google Ads. We understand the platform's unique advantages and audience dynamics to deliver superior results most agencies miss.
Microsoft Advertising Specialists
We don't just 'also do' Microsoft Ads—we specialize in the platform's unique features, audience, and optimization strategies for maximum advantage.
LinkedIn Targeting Experts
Deep expertise in Microsoft's exclusive LinkedIn profile targeting—reaching decision-makers by company, role, and industry with unmatched precision.
Proven Lower CPCs
Our clients consistently achieve 33-70% lower cost per click on Microsoft vs Google while maintaining or improving conversion quality.
Higher ROI Than Google
Microsoft campaigns typically deliver 5.4x ROAS compared to 4.2x on Google due to lower costs and less competition—more profit per dollar spent.
Google-to-Bing Optimization
We import your proven Google campaigns and optimize them specifically for Microsoft's audience, competition level, and bidding dynamics.
Transparent Reporting
Real-time dashboards showing Microsoft and Google performance side-by-side. See exactly how Bing contributes to your overall PPC ROI.