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Partner with Toronto's top PPC experts. Data-driven Google Ads and Facebook campaigns that maximize conversions and ROI.
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What We Offer
Navigate through our comprehensive PPC services
Data-Driven Pay-Per-Click Advertising
Pay-Per-Click (PPC) advertising is one of the fastest ways to drive qualified traffic, generate leads, and increase revenue — but only when campaigns are expertly managed.
At Connascent, we don't waste your ad budget on guesswork. We build PPC campaigns based on in-depth market research, competitor analysis, and real-time data optimization. Every dollar spent is tracked, measured, and optimized for maximum return on investment.
Our team of certified PPC specialists manages campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms. We focus on precise targeting, compelling ad copy, and continuous A/B testing to ensure your campaigns consistently outperform industry benchmarks.
Why Choose Connascent for PPC?
We're not just another PPC agency. We're your strategic partner committed to maximizing your ad spend and delivering measurable results.
Certified PPC Experts
Our team includes Google Ads certified professionals with years of experience managing campaigns across industries. We stay updated with the latest platform changes, algorithm updates, and industry best practices to ensure your campaigns always perform at their peak.
Data-Driven Optimization
Every campaign decision is backed by data. We continuously monitor performance metrics, run A/B tests, and adjust targeting, bidding strategies, and ad creative based on real-time results. Our optimization process ensures you get the most value from every advertising dollar.
Dedicated PPC Specialists
Work directly with experienced PPC specialists who understand your business and industry. No automated bots, no junior staff — just expert strategists dedicated to your campaign success.
Google Premier Partner
As a Google Premier Partner, we have direct access to Google support, beta features, and advanced training. This partnership ensures you benefit from cutting-edge PPC strategies and platform insights.
No Long-Term Contracts
We earn your business every month with results, not lock-in contracts. You're free to pause or cancel anytime — but our clients typically stay because of the ROI we deliver.
Core Principles of Our PPC Management
The foundation of every successful campaign we manage
ROI-First Approach
Every campaign decision is measured against return on investment. We optimize for conversions and revenue, not just clicks and impressions—ensuring your ad spend drives real business results.
Example: Achieved 520% ROAS through strategic bid optimization and audience targeting.
Data-Driven Optimization
Continuous testing and refinement based on performance data. We analyze metrics daily, run A/B tests, and adjust strategies to maximize campaign effectiveness.
Example: Increased conversion rate by 85% through systematic landing page testing.
Platform Expertise
Certified specialists across Google Ads, Facebook Ads, LinkedIn, and more. We know each platform's strengths and leverage them for your specific business goals.
Example: Managed $5M+ in ad spend across 7 platforms with consistent profitability.
Transparent Reporting
Complete visibility into campaign performance. Real-time dashboards, detailed monthly reports, and regular strategy calls keep you informed and in control.
Example: Custom dashboards providing 24/7 access to live campaign metrics and spend data.
Audience Precision
Advanced targeting strategies that reach your ideal customers. We use demographic, behavioral, and intent data to ensure ads reach high-value prospects.
Example: Reduced cost-per-acquisition by 60% through refined audience segmentation.
Conversion Focus
Driving traffic is easy—driving conversions is hard. We optimize landing pages, ad copy, and user experience to turn clicks into customers.
Example: Improved landing page conversion rate from 2% to 8% through UX optimization.
Comprehensive PPC Services
From strategy to execution, we handle every aspect of your paid advertising campaigns to deliver maximum ROI.
Google Ads Management
Expert Google Ads campaign management across Search, Display, Shopping, and Video networks to maximize visibility and conversions.
- Search Campaign Optimization
- Display Network Advertising
- Shopping Feed Management
- YouTube Video Ads
Social Media Ads
Strategic social media advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter to reach your ideal audience.
- Facebook & Instagram Ads
- LinkedIn Campaign Management
- Twitter/X Advertising
- Audience Targeting & Retargeting
Display Advertising
Eye-catching display ad campaigns that build brand awareness and drive targeted traffic across premium publisher networks.
- Banner Ad Design
- Programmatic Advertising
- Remarketing Campaigns
- Cross-Platform Display
Remarketing Campaigns
Strategic remarketing strategies to re-engage website visitors and convert them into customers with personalized ads.
- Dynamic Remarketing
- Custom Audience Creation
- Cart Abandonment Recovery
- Sequential Messaging
PPC Analytics & Reporting
Comprehensive campaign performance tracking with detailed reports showing ROI, conversions, and optimization opportunities.
- Real-Time Dashboard Access
- Conversion Tracking Setup
- A/B Test Analysis
- Custom Performance Reports
Landing Page Optimization
Conversion-focused landing page design and optimization to maximize your PPC campaign performance and ROI.
- High-Converting Page Design
- A/B Testing & Optimization
- Mobile Responsiveness
- Form & CTA Optimization
Not sure which PPC service is right for you?
Our PPC specialists will analyze your business goals and recommend the perfect advertising strategy.
Industry-Specific PPC Expertise
Connascent has extensive experience managing PPC campaigns across diverse industries, understanding unique challenges and opportunities in each sector.
E-commerce & Retail
Drive product sales and customer acquisition with specialized e-commerce PPC strategies.
Key PPC Solutions
- Shopping campaign optimization
- Dynamic product ads
- Cart abandonment remarketing
- Seasonal campaign management
B2B & Professional Services
Generate qualified leads and nurture prospects through strategic B2B advertising.
Key PPC Solutions
- LinkedIn lead generation
- High-value keyword targeting
- Lead nurturing campaigns
- Account-based marketing
Local Services
Dominate local markets with geo-targeted PPC campaigns that drive calls and appointments.
Key PPC Solutions
- Local service ads
- Call-only campaigns
- Location targeting
- Call tracking & attribution
Healthcare & Medical
HIPAA-compliant PPC solutions for medical practices and healthcare providers.
Key PPC Solutions
- Patient acquisition campaigns
- Compliance-first advertising
- Medical keyword strategy
- Reputation management ads
SaaS & Technology
Software and technology PPC campaigns focused on demo bookings and trial signups.
Key PPC Solutions
- Free trial campaigns
- Demo request optimization
- Competitor targeting
- Feature-based advertising
Legal Services
Attorney and law firm PPC to attract qualified clients and establish authority.
Key PPC Solutions
- Practice area campaigns
- High-intent keyword bidding
- Case inquiry optimization
- Compliance advertising
How We Drive PPC Results
A systematic, data-driven approach that has delivered consistent ROI for hundreds of clients
Audit & Strategy
Comprehensive analysis of your market, competitors, and target audience. We identify opportunities and create a foundation for success.
- PPC Account Audit
- Keyword Research
- Competitor Analysis
- Budget Planning
Campaign Setup
Build high-performing campaigns with precise targeting, compelling ad copy, and optimized bidding strategies.
- Campaign Structure
- Ad Copy Creation
- Landing Page Design
- Conversion Tracking
Launch & Monitor
Launch campaigns and closely monitor performance metrics. Quick adjustments ensure optimal results from day one.
- Campaign Launch
- Performance Monitoring
- Real-Time Adjustments
- Quality Score Optimization
Optimize & Scale
Continuous testing and optimization based on performance data. Scale what works and eliminate what doesn't.
- A/B Testing
- Bid Management
- Budget Scaling
- Monthly Reporting
PPC Standards & Best Practices
Enterprise-grade PPC management and rigorous optimization ensure sustainable ROI that protects your budget and drives long-term growth.
Advertising Standards
- Google Ads certified professionals managing all campaigns
- Facebook Blueprint certified for social advertising
- Compliance with all platform advertising policies
- Transparent billing with no hidden management fees
- Monthly performance reports with detailed metrics
- Regular strategy calls and optimization reviews
- Account ownership remains with the client always
Campaign Excellence
- Conversion tracking setup and validation
- Quality Score optimization for lower CPCs
- A/B testing of ad copy, landing pages, and audiences
- Negative keyword management and refinement
- Bid strategy optimization for maximum ROI
- Ad schedule and device optimization
- Competitive analysis and market research
Platform Certifications
Our team maintains current certifications across all major advertising platforms, ensuring expert-level campaign management and adherence to best practices.
Professional PPC Tools & Technology
Connascent utilizes industry-leading PPC tools and technologies to deliver comprehensive analysis, tracking, and optimization for maximum results.
Google Ads
Primary platform for search, display, shopping, and video advertising
Purpose:
Campaign management, optimization, and performance tracking
Google Analytics 4
Comprehensive website traffic and conversion tracking
Purpose:
Track ROI, user journeys, and attribution modeling
Facebook Ads Manager
Social media advertising across Facebook and Instagram
Purpose:
Audience targeting, creative management, and performance analysis
SEMrush PPC Tools
Competitive intelligence and keyword research
Purpose:
Competitor ad analysis, keyword opportunities, and market insights
Unbounce
Landing page builder and A/B testing platform
Purpose:
Create and optimize high-converting landing pages
CallRail
Call tracking and attribution software
Purpose:
Track phone conversions and measure campaign ROI
Frequently Asked Questions About PPC
Quick answers to questions you may have about our PPC services