Stop Wasting Money onOnline Ads
We build and manage Google and Facebook ad campaigns. We focus on stopping wasteful spending and targeting the customers who are actually ready to buy.
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What You Receive:
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Paid Advertising Management
Paid ads (PPC) are the fastest way to get new visitors to your website. However, if the settings are wrong, you can lose a lot of money very quickly.
We do not guess with your budget. We build campaigns based on data. We look at what your competitors are doing, find the right keywords, and track every dollar to ensure it brings a return.
Our team manages ads on Google, Facebook, LinkedIn, and other networks. We handle the technical setup, write the ad text, and test different versions to see what works best.
Why Hire Connascent?
We are not just setting up ads; we are managing your money to ensure it grows.
Certified Experts
Our team is certified by Google. We know the platform rules and features inside out, ensuring your account doesn't get suspended and your ads run smoothly.
Data-First Decisions
We do not rely on 'gut feelings.' We look at the numbers. If an ad isn't making money, we turn it off. If a keyword is working, we spend more on it.
Real People
You get a dedicated specialist managing your account, not an automated bot. You can talk to us whenever you have questions.
Google Premier Partner
We have a direct line to Google support. If there is a technical issue with your account, we can get it fixed faster than standard users.
No Long Contracts
We do not lock you in. You can pause or cancel your ads anytime. Clients stay with us because we make them money, not because they signed a paper.
How We Manage Your Account
These are the core principles that guide our work.
Profit First
We focus on your Return on Investment (ROI). If an ad campaign brings traffic but no sales, we stop it. We only care about metrics that make you money.
Example: We stopped a high-traffic campaign that wasn't generating sales, saving the client $2k/month.
Daily Optimization
We check accounts daily. We do not set up campaigns and walk away. We are constantly tweaking bids and keywords to improve performance.
Example: Daily bid adjustments reduced cost-per-click by 30% over two months.
Platform Experts
We know the specific features of Google and Facebook. We use advanced settings that most general users don't know about to get you an advantage.
Example: Using 'Negative Keywords' to stop paying for irrelevant searches.
Total Transparency
You have full access to your account. You can see exactly where every dollar goes. We hide nothing.
Example: Clients have 24/7 access to a live dashboard showing real-time spend.
Precise Targeting
We don't show ads to everyone. We use data to target only the people most likely to buy your product.
Example: Targeting only specific zip codes and income levels for a luxury service.
Conversion Focused
Getting a click is only half the battle. We also advise on your website design to ensure those clicks turn into paying customers.
Example: Simplifying a checkout form increased sales by 20%.
Ad Platforms We Manage
We handle the technical setup and daily management of your campaigns across these major networks.
Google Ads
We place your business at the top of search results when people type in keywords related to your services. This captures customers who are ready to buy now.
- Search Results
- Display Banners
- Google Shopping
- YouTube Ads
Social Media Ads
We target people based on their interests and demographics on Facebook, Instagram, and LinkedIn to introduce them to your brand.
- Facebook & Instagram
- LinkedIn B2B
- Twitter/X
- Audience Targeting
Display Ads
We design visual banners that appear on news sites and blogs your customers read, helping build awareness of your brand.
- Banner Design
- Site Targeting
- Brand Safety
- Mobile Ads
Retargeting
Most people don't buy on the first visit. We show ads to people who visited your site but left, reminding them to come back and finish their purchase.
- Site Visitors
- Cart Abandoners
- Custom Lists
- Dynamic Products
Tracking & Reports
We set up tracking so you know exactly which ad brought in a sale or a phone call. You will never wonder where your budget went.
- Live Dashboards
- Call Tracking
- Sale Attribution
- Monthly PDFs
Landing Pages
We design specific pages for people to land on after clicking an ad. These pages are built to convince visitors to contact you or buy.
- Design & Copy
- A/B Testing
- Mobile Friendly
- Fast Loading
Not sure which platform is best for you?
Our PPC specialists will analyze your business goals and recommend the perfect advertising strategy.
Who We Help
We have specific experience running ads for these business types.
Online Stores
We help sell products using Google Shopping and dynamic social ads.
Key PPC Solutions
- Google Shopping
- Product Feeds
- Cart Recovery
- Sales Tracking
B2B Services
We generate leads for professional service companies using LinkedIn and Search.
Key PPC Solutions
- LinkedIn Lead Gen
- Decision Makers
- High-Value Leads
- Long Sales Cycles
Local Businesses
We target customers in your specific city who need immediate services.
Key PPC Solutions
- Google Maps Ads
- Call-Only Ads
- Zip Code Targeting
- Call Recording
Healthcare
We run compliant ads for clinics and specialists that follow patient privacy laws.
Key PPC Solutions
- Patient Leads
- HIPAA Compliant
- Service Keywords
- Trust Building
Software (SaaS)
We drive free trial signups and demo requests for software companies.
Key PPC Solutions
- Free Trials
- Demo Requests
- Competitor Targeting
- Feature Ads
Legal Firms
We help lawyers find clients who need legal help immediately.
Key PPC Solutions
- Practice Areas
- Urgent Intent
- Case Inquiries
- Ethical Ads
How We Manage Your Ads
We follow a four-step cycle to ensure your campaigns improve over time.
Audit & Plan
We look at what you (or your competitors) are doing. We find the wasted spend and identify the best keywords to target.
- Account Review
- Keyword List
- Competitor Check
- Budget Setup
Build & Launch
We write the ads, design the images, and configure the technical settings to ensure the right people see your message.
- Campaign Setup
- Ad Writing
- Landing Pages
- Tracking Setup
Monitor Daily
We don't just set it and forget it. We watch the campaigns to ensure they are running correctly and not overspending.
- Daily Checks
- Bid Adjustments
- Budget Watch
- Quality Checks
Improve & Scale
We test different headlines and images. We cut what doesn't work and put more money into what does.
- A/B Testing
- Cost Reduction
- Scale Winners
- Monthly Reports
Ad Quality Standards
We follow strict protocols to ensure your account is safe and your data is accurate.
Advertising Standards
- Google Ads certified professionals managing all campaigns
- Facebook Blueprint certified for social advertising
- Compliance with all platform advertising policies
- Transparent billing with no hidden management fees
- Monthly performance reports with detailed metrics
- Regular strategy calls and optimization reviews
- Account ownership remains with the client always
Campaign Excellence
- Conversion tracking setup and validation
- Quality Score optimization for lower CPCs
- A/B testing of ad copy, landing pages, and audiences
- Negative keyword management and refinement
- Bid strategy optimization for maximum ROI
- Ad schedule and device optimization
- Competitive analysis and market research
Platform Certifications
Our team maintains current certifications across all major advertising platforms, ensuring expert-level campaign management and adherence to best practices.
Our Tools
We use industry-standard software to analyze data and optimize your campaigns.
Google Ads
The primary tool for search and shopping ads.
Usage:
Campaign management and optimization.
Google Analytics 4
Tracks what people do on your website after clicking an ad.
Usage:
Measuring sales and user behavior.
Facebook Ads Manager
Controls ads on Facebook and Instagram.
Usage:
Targeting audiences and creative testing.
SEMrush
Allows us to see what keywords your competitors are using.
Usage:
Market research and competitive analysis.
Unbounce
A tool for building high-speed landing pages.
Usage:
Creating pages that convert visitors into leads.
CallRail
Tracks phone calls generated by your ads.
Usage:
Recording calls and matching them to specific keywords.
Common Questions
Simple answers to questions about paid advertising.